During my internship, I was tasked to develop an interactive blog and presentation that detailed Uber Freight's acquisition of Transplace. This project aimed to not only inform stakeholders about the strategic importance and implications of this acquisition but also to engage them through dynamic and interactive content. The core objective was to convey the synergies and opportunities unlocked by combining Uber Freight's innovative logistics platform with Transplace's comprehensive transportation management services. This merger promised to create a logistics powerhouse, and my role was to articulate this transformative journey in a way that was accessible, engaging, and enlightening.
Since this project is covered by an NDA, I am unable to provide you with a detailed description; nonetheless, I will still take you through the steps I took to come up with my solution.
CLIENT
Uber Freight
ROLE
UX & UI Design
DATE
2022-2023
01
RESEARCH & DEVELOPMENT
I conducted in-depth research to understand the logistics landscape, the positioning of Uber Freight and Transplace within the industry, and the strategic rationale behind the acquisition. This foundation allowed me to craft content that was not only informative but also compelling and relevant to our diverse audience.
02
INTERACTIVE DESIGN ELEMENTS
Recognizing the importance of interactivity in digital communication, I integrated various interactive elements into the blog and presentation. This included clickable infographics, embedded videos, and interactive timelines that users could explore to gain a deeper understanding of the acquisition impact.
03
USER EXPERIENCE FOCUS
Central to the project was a strong emphasis on user experience (UX). I designed the blog and presentation layout with user navigation in mind, ensuring that information was easy to find, read, and understand. The use of responsive design principles ensured accessibility across different devices, enhancing user engagement.
04
FINAL DELIVERY
The culmination of this process was a comprehensive interactive blog and presentation that effectively communicated the strategic importance of Uber Freight's acquisition of Transplace. By combining thorough research with innovative design and a user-centered approach, I was able to create content that not only informed stakeholders about the merger's implications but also engaged them in a meaningful dialogue about the future of logistics and transportation management.
Re-positioning Ben & Jerry's on the potential development of products in the next 10 - 15 years.
ASTUTE
The app that streamlines at-home academic assistance for secondary school students, minimizing frustration and reducing stress associated with learning challenges.
