- Conducted in-depth user behaviour analysis and sales performance reviews, leveraging insights to optimise digital touchpoints and improve the customer journey. 
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- Collaborated with cross-functional teams to refine CX strategies, incorporating customer insights into product and service enhancements.
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- Designed data-driven customer education strategies, analysing user behaviour and product preferences to design tailored presentations that improved customer decision-making and increased product adoption rates.
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- Monitored and optimized user flows within Samsung’s retail digital ecosystem, contributing to a 27% KPI improvement and stronger brand loyalty.

- Led the end-to-end UX/UI design of L’eto’s website, improving appointment bookings by 40% through a streamlined, user-friendly experience.

- Designed and managed digital content and interactive elements, significantly boosting engagement across multiple platforms.
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- Optimised the user journey by conducting usability research, A/B testing and implementing a streamlined navigation structure, improving session duration and reducing bounce rates by 18%.

- Applied storytelling principles to create an immersive and trust-building experience that enhances user engagement and emotional connection with L’eto brand.

- Developed interactive prototypes and client-facing documents (e.g., brochures and sales pitches) that enhanced user engagement by incorporating AI-driven animations, contributing to improved client presentations and product adoption rates.

- Collaborated with cross-functional teams, utilizing AI technologies to improve user experience, resulting in a 15% increase in user satisfaction based on client feedback.

- Designed 10+ user-centric materials with a client-first approach, ensuring each deliverable was aligned with specific client goals and objectives, which helped secure multiple client approvals.

- Gained expertise in integrating AI with UX by blending animation, artificial intelligence, and user-centered design principles, leading to the creation of innovative solutions that enhanced user interactions.

- Iterated on designs based on real-time feedback from stakeholders, users and CEO, refining prototypes to deliver polished, user-friendly outcomes, which consistently met or exceeded project expectations.

- Designed website and key branding assets such as pizza boxes and logos, which were instrumental in establishing Ben Scooters’ brand identity, resulting in a 35% increase in customer engagement through improved brand recognition within the first three months.

- Conducted in-depth market research & expert interviews to identify design trends and user preferences, using insights to inform design decisions and maintain relevance in a competitive market.

- Built primary components accounting for accessibility and localization, enhancing accessibility and usability for foreign delivery driver customers by using multilingual support, clear iconography, and simplified navigation. Optimizing user flows to reduce confusion.

- Promoted to supervisor at the Flannel and USC stores, demonstrated the ability to work effectively in different store environments, showing versatility and the ability to quickly adapt to new situations.

- Efficiently managed tasks such as stocking before store opening and closing stores at night.

- Addressed and resolved customer queries and issues, exhibiting an ability to think on your feet and solve problems effectively.

-  Worked collaboratively with team members to ensure smooth store operations, highlighting teamwork skills.

- As the first point of contact at reception, consistently provided a welcoming experience, effectively greeted customers, and addressed their needs.

- Managed multiple tasks efficiently at the reception, including scheduling appointments, handling phone calls, and managing customer queries.

- Aided in pet surgeries, working closely with veterinary professionals, reflecting an ability to collaborate effectively with a team in high-pressure situations.

- Demonstrated empathy and compassion in dealing with pet owners.