(Latin, Beauty)
The ethical guidepost for the beauty industry.
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I began with initial sketches and wireframes, aiming to create a simple and intuitive interface. However, the first versions felt too cluttered and lacked focus. I was a bit frustrated but knew I needed to refine my approach.
Pivot Moment: I decided to strip back the design to its core—focusing on simplicity and usability. I introduced features like a personalized dashboard for clinics to manage patient data seamlessly. This shift helped me align the app more closely with user needs.
This concept does not completely incorporate the pre-treatment tool into the clinic’s apps. Instead, it grants the user the freedom to initially select whichever section of the app they wish to explore. The pre-treatment section provides a pre-visualization scan and a treatment centre that enables users to access comprehensive information on the therapy, including customer ratings, benefits, and precautions.
This proposal demonstrates to the user their real-time appearance after undergoing a treatment, with the same scanning technology as the previous concept. However, it specifically focuses on the treatment area rather than scanning the entire face unnecessarily. Utilising augmented reality and filter technology, the software will apply the treatment to your face, allowing for comprehensive viewing and assessment from all angles.
Mirrors that are integrated with augmented reality (AR) technology. The intelligent mirror has the capability to display to users their appearance following different beauty treatments. Users have the ability to experiment with various appearances, such as post-facial treatments, simulated botox effects, or virtual cosmetics applications, in real-time.
This device, which bears a resemblance to a facial roller, has a sleek and modern design. It is equipped with sophisticated sensors and a compact screen display that allows the user to select the purpose of the scan. Users perform a facial scan by delicately rolling over their face. The device utilises advanced technology to accurately record intricate facial characteristics and contours, enabling the creation of a precise 3D model that can be transferred to another device. Finally, the user has the option to incorporate any non-invasive treatment into the 3D model scan for previsualization on an external device.
Similar to a skin analyzer machine, this AI-powered physical device examines and evaluates the state of an individual’s facial complexion. AI-powered systems may include sophisticated algorithms and image analysis techniques to get a more thorough review, while the physical machine relies on sensors, 3D, and imaging technology to do similar assessments. Both endeavours strive to enhance individuals’ comprehension of their facial anatomy and characteristics.
To enhance concept 1, AI functionality from Concept 2 was integrated to use historical data for improving the accuracy of treatment visualizations. This merger combines Concept 1’s user-centric design with Concept 2’s AI precision, significantly boosting the app’s value by providing precise, personalized visual feedback. This strategic integration ensures the final design not only facilitates a seamless user experience but also maintains high reliability and user satisfaction, blending user-friendliness with advanced technology effectively.
I conducted closed-ended card sorting for my Information architecture with 5 participants. The card sorting exercise was crucial in refining the app’s structure, revealing users’ intuitive reasoning that differed from initial assumptions.
Notably, participants expected the calendar on the home screen, not in “My Clinic.” Based on this feedback, I redesigned the app’s information architecture to align with user expectations, creating a more intuitive and enjoyable experience.
Throughout the app development process, four evaluations were conducted—two with users and two with experts. A comprehensive evaluation strategy focusing on usability, content, and efficacy was implemented. To ensure the app meets the high standards required for an immersive and effective experience, user testing was conducted with seven individuals using the Figma prototype feature, allowing for real-time feedback and iterative improvements.
I initially conducted user testing with individuals who have experienced or are considering undergoing beauty treatments. For usability testing, I employed heuristic evaluation. Additionally, I utilized a Likert scale to gauge content quality and efficacy, complemented by the “thinking out loud” technique to capture real-time, in-depth user feedback.
For expert testing, I engaged professionals who are experienced in the field of beauty treatments such as clinic owners and beauticians.
A final set of evaluations ensured the app's design was top-notch and engaging. To test the app's usability and functioning, I tested it with many users and experts. This allowed me to alter the user experience depending on immediate feedback.
View full evaluations via FigJam.
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Access to Non-Invasive Beauty Treatments: The app makes previously unaffordable non-invasive beauty treatment alternatives more accessible to consumers from a wider range of socioeconomic backgrounds.
Body Image Perception: The app may have an impact on how society views beauty and how each person views themselves by visualising the results of therapy, which could raise expectations for outward appearance.
Privacy Issues: The app must balance its social duty to protect user privacy with the collecting of personal data for personalised treatment recommendations.
Social Pressure: If the app's visualisations skew towards idealised results, there's a chance that it will unintentionally exacerbate social pressure to adhere to particular beauty standards.
Ethical Implications
Informed Consent: The app has an ethical obligation to make sure users are fully informed about the therapies they are thinking about, including the risks, restrictions, and likely results.
Data Ethics: Consent, security, and user rights are among the ethical duties associated with the gathering, using, and storing of sensitive user data, particularly photos and private health information.
Marketing Ethics: The application must avoid inflating benefits or downplaying concerns in order to strike a balance between business objectives and moral marketing principles.
Equity and Inclusion: It's critical to make sure the app is accessible to people with disabilities and inclusive, serving a diverse user base free from bias in its algorithms and design.
In addition to adhering to legal requirements, the app's design and functionality has given careful consideration to these social and ethical considerations in order to prevent dark patterns, preserve user welfare, and trust.
Best optimised for Figma app.
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